Have you noticed that most of the content from brands and businesses have videos in them?
Gone are the days when the posts are just plain text. And more and more businesses are choosing to use videos over still photos.
That’s because videos are more interactive and more engaging. People react more to a video because it captures attention.
Here are 3 tips you can use in your videos.
𝗕𝗲 𝗮 𝘃𝗶𝘀𝘂𝗮𝗹 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿. Stories sell. Share your brand’s story to connect with your target audience. But while doing that, provide value to your viewers and focus on the emotional side of your message. Your video should be about connecting to your prospects than showing off how awesome your brand is.
𝗔𝗱𝗱 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗵𝘂𝗺𝗼𝘂𝗿. A dash of humour won’t hurt your video. Almost everybody loves some humour. Life is so complicated that we welcome anything that would bring a smile to our faces or would make us laugh. You can strategically add humour in the first few seconds of your video to catch your audience’s attention.
𝗘𝗱𝘂𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s important to add value to the lives of your audience by incorporating meaning to your video message. Educate your audience with some little information about how your products or services can change their lives for the better.