On our previous post, we talked about the first 3 issues in video marketing and how to fix them. Letโ€™s go on with the other 4 issues.

โŒย ๐—•๐—ฒ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€๐˜†. People love buying, but nobody wants to be sold to. Thatโ€™s why your message should include a story to gain your prospectโ€™s trust. Show how you can add value to your prospectโ€™s life.

โŒย ๐—ก๐—ผ๐˜ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜. So youโ€™ve put out your content. Have you included your brand? Put your logo and website on the video so that people will know who you are and will remember your company when they have to make a purchase decision.

โŒย ๐—ก๐—ผ๐˜ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ. Just because you have video content doesnโ€™t mean your target audience will come automatically. You still have to promote it. Donโ€™t just put it up on your website. Share it on your social media accounts. Put it on your email newsletter.

โŒย ๐—™๐—ผ๐—ฟ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—˜๐—ข. SEO is not just for written content. It applies to videos too. Include your target keyword in the title. Mention your target keyword (naturally!) in your video. Craft a captivating meta description.

โŒย ๐—ก๐—ผ๐˜ ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—–๐—ง๐—”. So youโ€™ve got viewers. Now, what do you want them to do after watching your video? Comment, like, or share? Or go to your website? Or buy? Let your viewers know what action you would like them to take. Guide them to your desired action.

There you have them. Be sure not to commit these mistakes, ok?

โ€”Team Learns