In our previous post, we talked about the benefits of copywriting to grow your business. Now let’s talk about how you can write a great copy.
𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝘄𝗵𝗼. Know and understand your target audience. You should have them foremost in your mind when writing your copy because your copy is for them. What is your prospect’s biggest problem? What makes your prospect happy? What keeps him up at night? What does he need?
𝗖𝗵𝗼𝗼𝘀𝗲 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. In your desire to get customers, you might be thinking of several messages. No. Resist the temptation. Stick with one powerful message in your copy. Don’t confuse your prospects with several messages. Confusing messages make your audience leave your website. So keep your message simple and direct. Your goal is to guide your audience to a specific action. Is it to add to cart? Is it to sign up for your newsletter?
12 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗮 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆. One of the most common consumer objections is price objection. We’re sure you’re confident about your product. Extend that confidence by offering your prospects a guarantee. If they’re not happy, they can return your product. That will eliminate their resistance to price because they have a fallback.