Christel Goh continually strives to raise the profile of clients in their industries and drive positive results for their businesses through the various media outreach and publications. She has secured positive media features for her clients across broadcast, print and online media both locally and regionally.
As one of the experts on the core team, her wealth of experience coming from Singapore’s largest boutique PR agency, Asia PR Werkz, helps set Larkys as a prominent Marketing Agency in Singapore. She holds a corporate communications portfolio in Asia’s leading public policy school, Lee Kuan Yew School of Public Policy.
Christel is also skilled in the development of trending thought leadership content which has become viral.
In fact, she has worked to bring many first-of-its-kind initiatives in Singapore – from the launch of Qingjian Realty and Samsung Asia’s first smart executive condominiums, to the launch of Singapore’s first fully automated chiller and a record breaking event for Singapore’s first town hub. Christel has also secured front page features for brand personalities, such as Sophia Lim, Founder of Honeymill. Christel also has experience in consumer public relations through crafting lifestyle experiences. She worked with clients such as Honeymill, TruLife and Freshen to generate publicity among media and influencers for their products.
Her portfolio of clients range from government agencies, education institutions to private organisations. Clients include: Samsung Electronics, SPRING Singapore, National University of Singapore Business School, Nanyang Polytechnic, People’s Association, Qingjian Realty, TransitLink, NTUC Club, Ministry of Manpower, Ministry of Social and Family Development, Chasen Sino-Sin, Code for Asia Society, Ltd, Mandai Link Logistics, Boys Brigade, Freshen Food, TruLife, Honeymill and PSLE HUB.
Her scope of work includes:
- Strategic counsel and development of communications and content strategies
- Garnering positive coverage through announcements, media management at events and story pitching
- Fostering closer relationships with media
- Developing branding and image consistency
- Managed public issues that could potentially affect Client’s reputation