Most people use Facebook while waiting for sleep to claim their consciousness or while waiting in line for something. As such, they usually have the videos on silent so as not to disturb others.
If they have videos on silent, they might miss the message you are sending them.
How will you address this issue?
Here are tips on how you can use silent videos on Facebook.
Use closed captioning.
Captions make your videos more accessible and differently-abled friendly. You might also have followers who are deaf or hard of hearing.
Don’t just tell, show.
Don’t rely just on your words to send your message across. Use the power of actions to reinforce your message.
Don’t forget the 3-second rule.
You have 3 seconds to catch the attention of your viewers before they scroll past. So pack the first 3 seconds of your video with so much punch that you draw your viewers in. Give awesome visuals!
Plan your video.
Colin doesn’t just shoot videos. He creates the story first. He is very intentional with the videos he creates. Create a storyboard first. Plan your video content so that it will provide extreme value to your followers and viewers.
Use music or sound effects intentionally.
Don’t use sounds to fill in the gaps in your videos. Use them to highlight your message.
— Team Learns