Good business people know when to act – when to strike when the iron is hot, so to speak.

No, it isn’t some magical power that some people have where they can sense when best to act…

And no it, isn’t luck (well, many say yes, some luck has something to do with it)…

Timing comes into play because good business people know how to put into practice the concept of the marketing cycle and provide the best messaging and actions at the perfect time for their customers.

For some, it’s a skill and knowledge learned in school and applied. For others, it’s a natural and innate understanding of their customers and the underlying principles of psychology even without the backing of an education.

Whatever the case, understanding the marketing cycle and being able to use this as a guide to interacting with your customers in the right way, at the right time makes all the difference, no matter what industry you’re in.

Yes, timing is everything, and good business people understand this. Taking the time to know the underlying principles of the marketing cycle is a gained advantage that can translate to business success.