What’s the difference between good businesses and great businesses? What sets them apart?

Sure, one business might be using the latest and greatest technologies, be churning output like a machine and can handle hundreds (if not thousands) of accounts seamlessly; but their efficiency stems from a business process that looks like this:

Hello, Client! Fill up an info form > Choose the type of product you prefer > Choose a template > The company inserts a video or two, adds the title you want, adjusts this, adjusts that on the template > Ta-da! Output done.

…Next!

⬆️ That’s a good business, right there. It gets the job done. Is it a great business, though?

GREAT BUSINESSES KNOW WHAT MATTERS – CLIENTS, AND THEY VALUE EACH AND EVERY ONE.

So why is client satisfaction so important and why does it make for great business?

IT’S A COMPETITOR DIFFERENTIATOR: You value who they are and highlight that uniqueness in how you plan and create output for them. They’re not just “another account” to handle.

IT STRENGTHENS CUSTOMER LOYALTY: The small things you do adds value to their experience as a customer and can be the key to being different-er.

IT GROWS YOUR BUSINESS: Happy customers are more likely to refer you to their friends and others. This also puts your business in a position of continued growth.