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In past posts, we’ve shared a lot about video marketing and how it can attract more clients and elevate your business. These days, with smartphones and camera features getting better and more intuitive, it’s easy to think that all there is to do is prop your phone up somewhere and produce your own stuff.

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It’s understandable that you might think making a marketing video is easy.

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After all, when you look at other marketing videos, the speaker is so easygoing and relaxed. He engages and exudes authority over his business, and the views and the edited scenes are terrific.

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(Hey, you’re engaging and you know your stuff too, right? And you’ve got a great looking office, as well).

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…and you think to yourself “I can do that!”

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So you set up your tripod, pick the perfect backdrop and start recording. In a few minutes/hours, you’re done and you feel like you’ve successfully made a marketing video.

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Hmmm….yes, you’ve made a video.

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Maybe you even had great talking points and an awesome message to share…

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But will it garner attention and be effective for your marketing goals? Well, chances are….no. (Sorry, to be the bearer of bad news. 🥺)

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So what’s the message here? 2 things, basically.

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You’re on the right track if you’re thinking about getting into video marketing. It’s a great marketing medium and it can really do wonders for your business when done right.

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Preparation is key. On your end, figure out the goals you want to accomplish from your marketing video and do your research in finding the right company or team that can help you make your marketing video a reality.

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Reality check: To look polished and professional, you need professionals. 😂

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The truth is, there’s a lot that goes behind video marketing! Also, a great amount of time, thought and effort is needed to produce a good video.

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In reality, it takes a team and a lot of time and focus to get everything right even before the camera starts rolling. With video marketing, though, the potential for good returns is well worth the investment.