Your VALUE PROPOSITION is powerful for your business when done right. It sets you apart from others and it’s a very clear statement of your business and what solutions you offer.
What should your VALUE PROPOSITION covey?
Your PURPOSE: How your business solves problems.
Your SOLUTION: What services you offer and the benefits they gain.
Your DIFFERENTIATION: Why you are the better choice from the competition.
A great value proposition is simple, it’s direct to the point and it communicates your unique value to your customer.
Again, your VALUE PROPOSITION is powerful when done right. Follow the above and see the difference it makes to your business.