On 31 August, Ask Colin’s main topic was copywriting. It was attended by more than 10 people and the discussion was lively and eye-opening.
Copywriting is one of the backbones of marketing. It is the art of writing copies or persuasive content used on ads, promotional materials, web pages, etc to sell your product or service. It convinces your prospects to take the action that you want. It’s like hiring a salesman to pitch to your prospects.
Copywriting is important if you want to scale your business. Let’s count the benefits:
𝗠𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. Let’s face it, you have competitors. You need to have your messaging stand out from among the crowd. You need to differentiate yourself from the others.
𝗛𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗿𝗮𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀. Great copywriting speaks to the nagging pains and pressing needs of your prospects. You need to show your prospects that you understand their pains and needs so that they can relate to you.
𝗠𝗮𝗸𝗲𝘀 𝗰𝗹𝗲𝗮𝗿 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. People buy based on emotions and justify their purchases with logic. So when selling, highlight the benefits of your products or services. Show your prospects what your offer can do for them. Check Amazon and you’ll see that benefits are emphasised more than the features of the products.