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Do you know what drives audience attention? GREAT CONTENT.

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No, it doesn’t mean bombarding your audience with useless memes or content that isn’t relevant or helpful just to keep your business and your brand visible – that’s not the way to go and you’ll slowly see your audiences leave because it doesn’t give them any value.

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Giving your audience great content means knowing what they need and giving them that in informative and engaging ways.

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So how do you plan for great content? It’s not that difficult. Here’s what you need to do.

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Step 1: Do a Content Review – With your branding as your guide, go through your old content and identify those that do not align with your branding or the goals that you identified for your business. Next, review the numbers of your content – you’ll be able to see which ones were more effective and engaging for your audience, and which did not really do well. These insights are valuable to creating a better content plan for the future.

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Step 2: Plan Out Your Content and Create – Just like it isn’t a great idea to leave things to chance for your business in general, winging it for your content strategy isn’t also the best strategy. Since you have insight from your content review, use this to create content that your audience will engage with more.

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Tip: Videos are a great medium to use because they are attention-catching, they lay out information in an informative and entertaining way, and they are able to reach a wider audience because of more engagement and shares.

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Step 3: Schedule and Post – Make use of scheduling platforms that can make content creation and management easier. Another advantage to these tools is being able to look at the numbers of your content and get insight easier to guide you for later content creation and even greater content.