Imagine two scenarios:
ONE: You open your social media page. You see a post that reads like this with an image of a burger:
“Come visit us at Example Burgers! We’ve got the best burgers in town!
Our Burger Supreme is a huge quarter pounder patty of the best beef, grilled to perfection and loaded with vegetables and special sauce!
Our customers are lining up just to get a taste!
Come visit us today!”
TWO: You open your social media page and see a post that reads like this with a video:
“Come visit us at Example Burgers! We’ve got the best burgers in town!”
The video plays to the burger being expertly cooked and assembled, you can almost smell and taste how scrumptious it is!
Then you see the place with customers lined up, the happy and excited expressions of the customers that get their orders.
One of them interviewed: gushing about just how awesome the burgers are.
SAME PRODUCT, TWO SCENARIOS. Which do you think will be more effective?
This shows the beauty and power of video marketing for products.
Video marketing is able to give your business and your products:
Bigger audience reach.
Video highlights the great qualities of your product better.
Video creates an effortless personal connection with your audience.
No brainer right?