Using video really is the way to go now!

Instead of boring blocks of text and static images, audiences prefer and appreciate the value of checking out videos for just about everything — sales, product reviews… pretty much anything and everything you can think of is better using video.

So why not use video as a medium to inform your audience about your latest activities, sales and promotions, right?

Why choose video?

Because they attract new visitors and prospective clients.

They also keep your existing audience well-informed and engaged in an entertaining way – it’s a win-win, right?

So how do you create promo videos that your audience will love? Here are guidelines to follow so you can get started on your next promo video.

FOCUS ON WHAT’S IMPORTANT

It can get tiring to watch a video that goes through 15 things that’s great about your product or your promotion. Stick to the most important ones and highlight those.

TEASERS ARE GREAT

Video marketing doesn’t work if you just lay out information like you would a boring old research paper or report! Viewers prefer video because they are more entertaining to watch and can give some excitement. Be a tease and make your audience want to know more.

Note: Being a tease does not mean overstating and over-promising. That isn’t the way to go!

BE CLEAR ABOUT YOUR CALL TO ACTION

Remember that the goal of your video is to have your audience act. Think about a great call to action that will excite your viewers and make them take that next step you want them to take.