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One of the more impactful video marketing tactics now is creating a series of videos that share information and insights related to your business.

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Why? The reason behind it is simple.

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When done right, you’re able to get your audience’s attention and it gets your audience thoroughly engaged and hooked on your content. It also makes your message more memorable and digestible since they are snippets focused on a topic or area.

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Add to that great experience a teaser of sorts and audiences will definitely be in excited anticipation for what’s in your next video.

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They say content is king (for now, let me go even more specific and say “video content” is king). It’s important though to know how to make your content work for you.

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Here are 2 of the most important things you need to focus on to make sure your marketing video series will be a hit.

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RESEARCH AND STUDY YOUR CLIENTS’ NEEDS

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Try to figure out what information you can provide that will help them. This is where you generate topic ideas that you can use for your series.

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Go through the comments or any feedback you have from clients. Can you see any frequently asked questions? This will give you some insight to the needs/problems your audience has (and honestly some insight as well to information that your site/social media pages lack)

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Try to find topics that can be translated into a list that can be broken down.

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IMPORTANT: It’s essential that you do this step well. It’s the foundation of everything else that will follow and the basis of your video series.

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PLAN OUT YOUR CONTENT

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Once you’ve decided on the topic, plan out how you want to create your video series.

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What should you focus on for video#1? Should it be an introduction, focusing on defining the topic? What will be your focus for video#2, 3, 4…?

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Try to create an outline so you can see if the order of the video series makes sense. Try to view the content from the eyes of your audience so you can figure out if it will make sense to them and have value.

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Focusing on these two things will help you create a video series that existing customers will appreciate, since it is added value, and strengthens customer loyalty. It will also attract attention and traffic to your business, opening it to new clients and business opportunities.